The Key Information Your Small Business Website Should Share

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Whether you’re the proud owner-operator of a successful storefront space, growing side hustle, or an online eCommerce company, the importance of a standout small business website cannot be overstated. Your site is your online home, acting as your representative while potential customers are shopping around, looking to find out more, or ready to make a purchase.

But how do you create a website that offers your customers exactly what they need, when they need it? There’s a certain combination of key information that comes together to create a well-rounded, informative website experience, providing customers with the answers they’re looking for.

What type of information are customers looking for?

These days, a small business website is expected, especially if you’re looking to demonstrate how your offerings exceed that of your competition. To make your mark online, the key information your small business website should share is:

1. Who you are

This one might be obvious, but your website content should include basic background or introductory information about your business. This information can be posted on something like an About page, but always ensure that your Homepage includes the basics of who you are, what you do, and why you do it.

2. A value proposition

Your value proposition is the key identifier that sets you apart from your competition. What do you offer that similar companies don’t? What exactly is it about your business that makes customers love working with you?

Your value proposition should be as clear and concise as possible, making it easy for your audience to understand how you can be of benefit.

3. Contact information

The goal of a website is to make finding information as easy as possible, including how people can get in touch with you. Whether you want to include contact information in the footer section or on a dedicated page alongside a contact form, be sure to include your preferred method of communication, such as your email address or phone number.

4. Social media links

With social media—and subsequently, social media marketing—being such an integral part of modern small business success, every small business website should include links to social media accounts. Similarly to your contact information, these links can be in the form of icons in the footer of your site, or on the contact page alongside your main contact information.

5. Location and hours

If you’re running a storefront or have set hours as a service provider, include your hours and location on your website. Often, an individual visiting your website will be looking for this information after scrolling through your social media accounts or about page.

6. Kind testimonials and reviews

There’s no better place to demonstrate your capabilities and successes than on your website. If your company is able to receive reviews based on past customers’ experiences or collect testimonials from successful projects, they should be on your website.

Not only do kind testimonials and reviews reflect kindly on your business, but they give potential customers a birds-eye view into your operations and the kind of service they should expect.

7. A call-to-action

Last but not least, have a clear call-to-action (CTA) on your website. This CTA could direct prospects to contact you for more information or click-through to your online shop, but either way, it should be a clear shout-out while fitting into other website content seamlessly.

At the end of the day, your website should share be a representation of what you love about your business and brand, making it as easy as possible for visitors to fall in love with it, too. 
Speaking of CTAs… if you’re looking for a team to help you create a website that makes the above information as accessible as possible, we’d love to hear from you.