Category Archives: Business Strategy

Positioning Your Brand: 3 Predictions for 2018

2017 was a rollercoaster year – that’s something few will deny. Whether it was good or bad probably depends on where in the world you are, and what you believe in. I found much of the global politics disturbing (I won’t go there in this blog post), but on a personal level – I successfully […]

The Power of Print Advertising in a Digital World

It seems that barely a week goes by without hearing about more closures of national and local newspapers, thanks to the influence the internet has in our lives. However, amid all this doom and gloom, there are plenty of success stories. These stories are perhaps most prevalent in niche magazines, but web-to-print and print-on-demand services […]

The 5 Core Principles of Spence Digital

When starting a new business there can be an endless stream of tasks that need to be done: accounting, tax stuff, admin, designing things, writing content, and discussing concepts. That’s not a complaint, I love that stuff – but it’s also important to take time to figure out why I’m doing this, and what I […]