Mode Shift

Branding Strategy + Logo Design

About the project

Mode Shift is a conference and research project based on the idea that “if you can change the street, you can change the world.” Together with Winnipeg Trails, we developed a name, branding strategy & design elements for the Mode Shift project and conference. The result is an identity that that represents both parts of the initiative, while giving each side a distinct voice.

Logo for Mode Shift 2018 - A festival of human scale citiesMockup of Mode Shift billboard mockup

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