About the Project
Sookram’s Brewing Co. is a modern craft brewer, serving up beer in a family-friendly taproom and brewery in Fort Rouge, Winnipeg. The goal of the visual identity was to convey the welcoming, friendly environment, and unique, flavourful beer customers can expect in the taproom and from the can.
We combined minimalist typography, custom lettering, and a punchy
How We Helped
- Branding strategy
- Visual identity
- Label design
Andrew Sookram—founder of Sookram’s—used his passion for classic films to inspire the names of the four flagship beers. Each label uses custom patterns to highlight the theme of each beer.
What they had to say
“Spence Digital was such a pleasure to work with. They helped guide the vision and strategy of the project and really fleshed out the details to ensure each design created a lasting impression. Exceeded my expectations in every way and the process was such a blast!”